{"id":906,"date":"2020-06-26T22:10:55","date_gmt":"2020-06-26T20:10:55","guid":{"rendered":"https:\/\/jdm.pl\/blog\/?p=906"},"modified":"2020-07-23T00:16:07","modified_gmt":"2020-07-22T22:16:07","slug":"rebranding-strony-jak-zaplanowac","status":"publish","type":"post","link":"https:\/\/jdm.pl\/blog\/rebranding-strony-jak-zaplanowac\/","title":{"rendered":"Rebranding strony – jak zaplanowa\u0107?"},"content":{"rendered":"\n

Pandemia sprawi\u0142a, \u017ce wiele os\u00f3b zacz\u0119\u0142o „przypomina\u0107 sobie” o istnieniu swojej strony internetowej. Dzi\u015b w kilku punktach podpowiemy, jak przygotowa\u0107 si\u0119 do rebrandingu witryny, aby wszystko przebieg\u0142o sprawnie. Je\u015bli na czas wprowadzanych zmian chcesz za\u0142o\u017cy\u0107 „za\u015blepk\u0119”, skorzystaj z wtyczek typu Maintenance mode<\/em>. <\/p>\n\n\n\n

  1. Sprawd\u017a wszystkie aktualizacje<\/strong>
    Przed dokonaniem jakichkolwiek zmian, sprawd\u017a dost\u0119pne aktualizacje <\/a>WordPressa, motywu oraz wtyczek.
    <\/li>
  2. Ustal now\u0105 kolorystyk\u0119 oraz elementy graficzne<\/strong>
    Przygotuj wszystkie materia\u0142y graficzne, kt\u00f3re chcesz zmieni\u0107. Sprawd\u017a wielko\u015b\u0107 zdj\u0119\u0107 – je\u015bli u\u017cywasz zdj\u0119\u0107 pobranych z bezp\u0142atnych baz zmie\u0144 ich nazw\u0119 na odpowiedni\u0105 oraz dopasuj wielko\u015b\u0107. Nie wrzucaj du\u017cych zdj\u0119\u0107 1:1. Je\u017celi dodasz nowe zdj\u0119cia do biblioteki medi\u00f3w odpowiednio wcze\u015bniej, skr\u00f3cisz czas niedost\u0119pno\u015bci swojej strony (pod warunkiem, \u017ce u\u017cywasz wtyczki, a nie przygotowujesz nowej strony np. w \u015brodowisku lokalnym).
    Wypisz kolory font\u00f3w oraz kroje. Zadbaj o ich sp\u00f3jno\u015b\u0107. Je\u015bli nie wiesz, jak je dobra\u0107, zerknij do naszego     poradnika<\/a>.
    <\/li>
  3. Je\u015bli zmieniasz motyw<\/strong> – wykonaj snapshot<\/a>. Sprawd\u017a z jakiego buildera korzysta obecny a z jakiego nowy, mo\u017ce okaza\u0107 si\u0119, \u017ce cz\u0119\u015b\u0107 tre\u015bci b\u0119dziesz musia\u0142 r\u0119cznie poprawia\u0107. Je\u015bli p\u0142atny motyw wybiera dla Ciebie agencja b\u0105d\u017a freelancer, upewnij si\u0119, \u017ce masz klucze konieczne do aktualizacji.
    <\/li>
  4. Je\u015bli zmieniasz struktur\u0119<\/strong> – sprawd\u017a czy nie zmieni\u0105 si\u0119 slugi (slug to ci\u0105g znak\u00f3w, kt\u00f3ry znajdziesz po uko\u015bniku w adresie URL np. twojadomena.pl\/kontakt<\/strong>\/), a je\u017celi tak to zastan\u00f3w si\u0119 nad przekierowaniami. Wygeneruj now\u0105 map\u0119 witryny (np. poprzez wtyczk\u0119 Yoast) i dodaj do Google Search Console, aby przyspieszy\u0107 poprawne indeksowanie.
    <\/li>
  5. Nowe funkcjonalno\u015bci<\/strong> – je\u015bli dodajesz nowe funkcjonalno\u015bci, sprawd\u017a czy wtyczki s\u0105 aktualne oraz przejrzyj ich dokumentacj\u0119. Co oferuj\u0105 w wersji pro a co w darmowej? Czy naprawd\u0119 s\u0105 niezb\u0119dne? Jakie b\u0119d\u0105 z nich korzy\u015bci dla Twojej strony? Zaktualizuj polityk\u0119 prywatno\u015bci, je\u017celi b\u0119dzie tego wymaga\u0107. <\/li><\/ol>\n\n\n\n

    Kluczowe tak naprawd\u0119 jest rozplanowanie dzia\u0142a\u0144 na etapy, tak aby ca\u0142o\u015b\u0107 przebieg\u0142a p\u0142ynnie. Ostatnim elementem b\u0119dzie ju\u017c jedynie poinformowanie Twoich odbiorc\u00f3w o zmianach, jakie zasz\u0142y na Twojej stronie. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Pandemia sprawi\u0142a, \u017ce wiele os\u00f3b zacz\u0119\u0142o „przypomina\u0107 sobie” o istnieniu swojej strony internetowej. Dzi\u015b w kilku punktach podpowiemy, jak przygotowa\u0107 si\u0119 do rebrandingu witryny, aby wszystko przebieg\u0142o sprawnie. Je\u015bli na czas wprowadzanych zmian chcesz za\u0142o\u017cy\u0107 „za\u015blepk\u0119”, skorzystaj z wtyczek typu Maintenance mode. Sprawd\u017a wszystkie aktualizacjePrzed dokonaniem jakichkolwiek zmian, sprawd\u017a dost\u0119pne aktualizacje WordPressa, motywu oraz wtyczek. […]<\/p>\n","protected":false},"author":4,"featured_media":909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[13],"class_list":["post-906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porady","tag-wyglad-strony"],"yoast_head":"\nRebranding strony - jak zaplanowa\u0107? - Blog jdm.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jdm.pl\/blog\/rebranding-strony-jak-zaplanowac\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding strony - jak zaplanowa\u0107? - Blog jdm.pl\" \/>\n<meta property=\"og:description\" content=\"Pandemia sprawi\u0142a, \u017ce wiele os\u00f3b zacz\u0119\u0142o „przypomina\u0107 sobie” o istnieniu swojej strony internetowej. Dzi\u015b w kilku punktach podpowiemy, jak przygotowa\u0107 si\u0119 do rebrandingu witryny, aby wszystko przebieg\u0142o sprawnie. Je\u015bli na czas wprowadzanych zmian chcesz za\u0142o\u017cy\u0107 „za\u015blepk\u0119”, skorzystaj z wtyczek typu Maintenance mode. Sprawd\u017a wszystkie aktualizacjePrzed dokonaniem jakichkolwiek zmian, sprawd\u017a dost\u0119pne aktualizacje WordPressa, motywu oraz wtyczek. 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Dzi\u015b w kilku punktach podpowiemy, jak przygotowa\u0107 si\u0119 do rebrandingu witryny, aby wszystko przebieg\u0142o sprawnie. Je\u015bli na czas wprowadzanych zmian chcesz za\u0142o\u017cy\u0107 „za\u015blepk\u0119”, skorzystaj z wtyczek typu Maintenance mode. Sprawd\u017a wszystkie aktualizacjePrzed dokonaniem jakichkolwiek zmian, sprawd\u017a dost\u0119pne aktualizacje WordPressa, motywu oraz wtyczek.…","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/posts\/906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/comments?post=906"}],"version-history":[{"count":1,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/posts\/906\/revisions"}],"predecessor-version":[{"id":907,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/posts\/906\/revisions\/907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/media\/909"}],"wp:attachment":[{"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/media?parent=906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/categories?post=906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/tags?post=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}