{"id":3922,"date":"2024-01-03T20:39:14","date_gmt":"2024-01-03T19:39:14","guid":{"rendered":"https:\/\/jdm.pl\/blog\/?p=3922"},"modified":"2024-01-03T21:09:15","modified_gmt":"2024-01-03T20:09:15","slug":"posiadanie-bloga-na-wordpressie-w-2024-roku-na-co-zwrocic-uwage","status":"publish","type":"post","link":"https:\/\/jdm.pl\/blog\/posiadanie-bloga-na-wordpressie-w-2024-roku-na-co-zwrocic-uwage\/","title":{"rendered":"Posiadanie bloga na WordPressie w 2024 roku &#8211; na co zwr\u00f3ci\u0107 uwag\u0119"},"content":{"rendered":"\n<p>Od wielu lat obserwuje si\u0119 coraz wi\u0119kszy rozw\u00f3j social medi\u00f3w i powolne zanikanie \u015bwiata blog\u00f3w. Nale\u017cy jednak zauwa\u017cy\u0107, \u017ce nadal wiele tw\u00f3rc\u00f3w prowadzi ekspercie blogi na WordPressie, a tre\u015bci na social mediach s\u0105 jedynie urywkami przekazywanej wiedzy. Na co zwr\u00f3ci\u0107 uwag\u0119 prowadz\u0105c bloga w 2024 roku?<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Ekspercko\u015b\u0107 tre\u015bci i d\u0142u\u017cszy content<\/h2>\n\n\n\n<p><a href=\"https:\/\/jdm.pl\/blog\/rozne-rodzaje-blogow-przeglad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blogi eksperckie<\/a>, gdzie przedstawiane s\u0105 zagadnienia specjalistyczne, nadal ciesz\u0105 si\u0119 du\u017c\u0105 popularno\u015bci\u0105. W przeciwie\u0144stwie do okrojnego w liczb\u0119 znaku wpisu na Instagramie, Facebooku czy LinkedInie, blog pozwala na zaprezentowanie wszystkich istotnych zagadnie\u0144 bez limitu d\u0142ugo\u015bci tre\u015bci. <\/p>\n\n\n\n<p>Dodawanie zdj\u0119\u0107, animacji, schemat\u00f3w, plik\u00f3w do pobrania &#8211; to wszystko sprawia, \u017ce dobrze prowadzony blog na WordPressie ma szans\u0119 nadal na spore zasi\u0119gi. Jednocze\u015bcie warto u\u017cywa\u0107 social medi\u00f3w do promowania na nim tre\u015bci. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Monetyzacja tre\u015bci<\/h2>\n\n\n\n<p>Mo\u017cliwo\u015b\u0107 prowadzenia w ramach jednej strony bloga i sklepu na <a href=\"https:\/\/jdm.pl\/blog\/product-grid-w-woocommerce\/\">WooCommerce<\/a>, zdecydowanie umo\u017cliwi\u0142 monetyzacj\u0119 w zupe\u0142nie innym segmencie &#8211; oto coraz cz\u0119\u015bciej pojawia si\u0119 produkt w\u0142asny. Czy to ebook, czy kurs online, a tak\u017ce produkt fizyczny &#8211; ka\u017cdy mo\u017ce by\u0107 przedstawiony we wpisie, a jednocze\u015bnie szybko przekierowa\u0107 u\u017cytkownika do koszyka. Do tego wystarczy jedynie zadba\u0107 o wygodn\u0105 form\u0119 transakcji pod postaci\u0105 dost\u0119pu do szybkich p\u0142atno\u015bci. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Wsp\u00f3\u0142istnienie z innymi formami przekazu<\/h2>\n\n\n\n<p>Opr\u00f3cz standardowych wpis\u00f3w na bloga, komunikacja w sieci rozwija si\u0119 wielokierunkowo. Jednak to blog mo\u017ce stanowi\u0107 \u015bwietn\u0105 baz\u0119, aby zebra\u0107 te rozsiane informacje w jednym miejscu. Dla przyk\u0142adu WordPress umo\u017cliwia integracj\u0119 <a href=\"https:\/\/jdm.pl\/blog\/jak-dodac-podcast-do-bloga-na-wordpressie\/\" target=\"_blank\" rel=\"noreferrer noopener\">z r\u00f3\u017cnymi platformami podcastowymi<\/a>, takimi jak SoundCloud, iTunes czy Spotify, co pozwala na \u0142atwe udost\u0119pnianie i odtwarzanie podcast\u00f3w na blogu. Podobnie sytuacja przedstawia si\u0119, je\u017celi chodzi o osadzanie film\u00f3w video. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Tworzenie ciekawych materia\u0142\u00f3w<\/h2>\n\n\n\n<p>Nie wystarczy ju\u017c po prostu by\u0107 w sieci. Warto si\u0119 wyr\u00f3\u017cnia\u0107 np. poprzez <a href=\"https:\/\/jdm.pl\/blog\/30-pomyslow-na-wpisy-blogowe\/\" target=\"_blank\" rel=\"noreferrer noopener\">wpisy go\u015bcinne<\/a>, prowadzenie sesji Q and A czy nagrywanie wywiad\u00f3w z ekspertami. Opr\u00f3cz tego warto zadba\u0107 o r\u00f3\u017cnorodno\u015b\u0107 form prezentacji &#8211; same teksty to ju\u017c zdecydowanie za ma\u0142o. Nie b\u00f3jmy si\u0119 dodawa\u0107 zdj\u0119\u0107, film\u00f3w, osadza\u0107 podcast\u00f3w itp. Warto inwestowa\u0107 we wszystko, co mo\u017ce zatrzyma\u0107 czytelnika na d\u0142u\u017cej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Zadbanie o kwestie techniczne<\/h2>\n\n\n\n<p>Warto w tym wszystkim pami\u0119ta\u0107 o kwestiach technicznych &#8211; dbania o aktualizacje poszczeg\u00f3lnych element\u00f3w WordPressa. Sprawd\u017amy poprawno\u015b\u0107 wy\u015bwietlania si\u0119 starszych tre\u015bci &#8211; czy nie ma problem\u00f3w <a href=\"https:\/\/jdm.pl\/blog\/blad-404-w-wordpressie\/\" target=\"_blank\" rel=\"noreferrer noopener\">z b\u0142\u0119dem 404<\/a>? Czy nasza strona odpowiednio pokazuje si\u0119 na urz\u0105dzeniach mobilnych? Pami\u0119tajmy o od\u015bwie\u017caniu wygl\u0105du i nie b\u00f3jmy si\u0119 dodawa\u0107 nowych funkcjonalno\u015bci, jak np. newsletter. Warto pochyli\u0107 si\u0119 nad Google Search Console i jej mo\u017cliwo\u015bciami. <\/p>\n\n\n\n<p>Na pewno blogowanie w 2024 roku wymaga coraz wi\u0119kszej ilo\u015bci czasu, wysi\u0142ku i kreatywno\u015bci. Jednocze\u015bnie rynek przestaje by\u0107 tak bardzo nasycony tre\u015bciami blogowymi, jak w poprzednich latach. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od wielu lat obserwuje si\u0119 coraz wi\u0119kszy rozw\u00f3j social medi\u00f3w i powolne zanikanie \u015bwiata blog\u00f3w. Nale\u017cy jednak zauwa\u017cy\u0107, \u017ce nadal wiele tw\u00f3rc\u00f3w prowadzi ekspercie blogi na WordPressie, a tre\u015bci na social mediach s\u0105 jedynie urywkami przekazywanej wiedzy. Na co zwr\u00f3ci\u0107 uwag\u0119 prowadz\u0105c bloga w 2024 roku? Ekspercko\u015b\u0107 tre\u015bci i d\u0142u\u017cszy content Blogi eksperckie, gdzie przedstawiane [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,3],"tags":[12],"class_list":["post-3922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porady","category-wordpress","tag-dla-blogerow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posiadanie bloga na WordPressie w 2024 roku - na co zwr\u00f3ci\u0107 uwag\u0119 - Blog jdm.pl<\/title>\n<meta name=\"description\" content=\"Posiadanie bloga na WordPressie w 2024 roku - na co zwr\u00f3ci\u0107 uwag\u0119. 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