{"id":3483,"date":"2023-06-13T18:41:09","date_gmt":"2023-06-13T16:41:09","guid":{"rendered":"https:\/\/jdm.pl\/blog\/?p=3483"},"modified":"2023-06-24T19:04:33","modified_gmt":"2023-06-24T17:04:33","slug":"5-waznych-punktow-dla-opisow-tresci-w-woocommerce","status":"publish","type":"post","link":"https:\/\/jdm.pl\/blog\/5-waznych-punktow-dla-opisow-tresci-w-woocommerce\/","title":{"rendered":"5 wa\u017cnych punkt\u00f3w dla opis\u00f3w tre\u015bci w WooCommerce"},"content":{"rendered":"\n

Nie ma sensu mie\u0107 dobrze zaprojektowanej strony internetowej z najlepszymi produktami w niesamowitych cenach, je\u015bli ludzie nie mog\u0105 nas odnale\u017a\u0107 w wyszukiwarce. Oto 5 punkt\u00f3w, kt\u00f3re warto sprawdzi\u0107 przy uruchomieniu sklepu na WooCommerce<\/a>.<\/p>\n\n\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tW tym artykule opisali\u015bmy\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
  1. 1. S\u0142owa kluczowe – u\u017cywaj rozwa\u017cnie<\/a>
  2. 2. Zadbaj o opis produktu<\/a>
  3. 3. Nie duplikuj tre\u015bci<\/a>
  4. 4. Zastosuj ALT w opisie obrazk\u00f3w<\/a>
  5. 5. Sprawdzaj linki<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

    1. S\u0142owa kluczowe – u\u017cywaj rozwa\u017cnie<\/h2>\n\n\n\n

    S\u0142owa kluczowe to frazy, kt\u00f3rych ludzie szukaj\u0105 w Internecie. S\u0105 to has\u0142a, na kt\u00f3rych musimy si\u0119 skoncentrowa\u0107, aby wy\u015bwietla\u0107 si\u0119 potencjalnym klientom produkt\u00f3w. Nie chodzi jednak o to, aby dos\u0142ownie wpisywa\u0107, je gdzie popadnie, ale poinformowa\u0107 Google o czym jest Twoja strona. Wyszukiwarka jest inteligentna, a jej algorytm stale sie rozwija – wybierz jedno, dwa has\u0142a dla ka\u017cdego produktu, strony lub kategorii. Patrz na sw\u00f3j projekt ca\u0142o\u015bciowo, nie b\u00f3j si\u0119 odmienia\u0107 i tworzy\u0107 opis\u00f3w uwzgl\u0119dniaj\u0105cych r\u00f3\u017cne formy. Ostatecznie tworzysz produkty dla ludzi, nie dla algorytm\u00f3w.<\/p>\n\n\n\n

    2. Zadbaj o opis produktu<\/h2>\n\n\n\n

    Ka\u017cda strona produktu powinna zawiera\u0107 wi\u0119cej ni\u017c tylko cen\u0119, zdj\u0119cie i tytu\u0142. Powinien by\u0107 tam r\u00f3wnie\u017c szczeg\u00f3\u0142owy opis, kt\u00f3ry \u201esprzedaje\u201d przedmiot \u2014 zar\u00f3wno kupuj\u0105cym, jak i wyszukiwarkom.<\/p>\n\n\n\n

    Zacznijmy wi\u0119c od zastanowienia si\u0119, jakiego rodzaju informacje b\u0119d\u0105 przydatne dla potencjalnych klient\u00f3w. W zale\u017cno\u015bci od naszych produkt\u00f3w mo\u017ce to obejmowa\u0107 wymiary, sk\u0142adniki, przedzia\u0142y wiekowe lub instrukcje. Sprawmy by opisy by\u0142y jasne, czytelne, ale i wyczerpuj\u0105ce. U\u017cywaj w nich s\u0142\u00f3w kluczowych w naturlany spos\u00f3b. <\/p>\n\n\n\n

    3. Nie duplikuj tre\u015bci<\/h2>\n\n\n\n

    Zduplikowana tre\u015b\u0107 to tekst, kt\u00f3ry pojawia si\u0119 online w wielu miejscach, niezale\u017cnie od tego, czy chodzi o nasz\u0105 witryn\u0119 internetow\u0105 czy zupe\u0142nie inny sklep. Os\u0142abia to pozycj\u0119 naszej strony, gdy\u017c wyszukiwarka nie wie, kt\u00f3ra wersja jest dok\u0142adna i poprawna, jednym s\u0142owem nadrz\u0119dna. Jak mo\u017cna tego unikn\u0105\u0107?<\/p>\n\n\n\n

      \n
    1. Nie kopiuj gotowych opis\u00f3w produkt\u00f3w ze strony producenta etc. To kusz\u0105ce rozwi\u0105zanie zw\u0142aszcza w dropshippingu, ale mo\u017ce by\u0107 bardzo problematyczne.<\/li>\n\n\n\n
    2. Stw\u00f3rz lub zle\u0107 copywriterowi stworzenie oryginalnych opis\u00f3w do ka\u017cdego produktu i kategorii. Nie u\u017cywaj kopiuj\/wklej. <\/li>\n\n\n\n
    3. Sprawd\u017a nazwy podstron, produkt\u00f3w, kategorii, staraj si\u0119 zachowa\u0107 ich odr\u0119bno\u015b\u0107 i czytelno\u015b\u0107.<\/li>\n<\/ol>\n\n\n\n

      4. Zastosuj ALT w opisie obrazk\u00f3w<\/h2>\n\n\n\n

      Wyszukiwarki nie widz\u0105 zdj\u0119\u0107. Sk\u0105d wi\u0119c wiedz\u0105, co jest na ka\u017cdym zdj\u0119ciu? Do tego s\u0142u\u017cy tekst alternatywny<\/a>. Tekst alternatywny to w zasadzie podpis, kt\u00f3ry do\u0142\u0105czamy do ka\u017cdego obrazu w WordPressie. Powinien zawiera\u0107 s\u0142owo kluczowe, ale tak\u017ce by\u0107 opisowy. Dlaczego? Dlaczego? Poniewa\u017c tekst alternatywny jest r\u00f3wnie\u017c u\u017cywany przez czytniki ekranu do odczytywania obraz\u00f3w osobom z wadami wzroku. Zdecydowanie warto go uzupe\u0142nia\u0107. <\/p>\n\n\n\n

      5. Sprawdzaj linki<\/h2>\n\n\n\n

      Ustaw przyjazne linki bezpo\u015brednie i kontroluj poprawno\u015b\u0107 slug\u00f3w. Nie u\u017cywaj w nich polskich znak\u00f3w diakrytycznych. Sprawdzaj ponadto czy nie ma b\u0142\u0119d\u00f3w typu 404, a ca\u0142o\u015b\u0107 jest czytelna. Potraktuj sw\u00f3j sklep, jak jedn\u0105 wielk\u0105 fabryk\u0119, w kt\u00f3rej wszystkie trasy powinny by\u0107 jasno wytyczone, aby \u015bcie\u017cka sprzeda\u017cy by\u0142a przejrzysta. Je\u017celi u\u017cytkownik nie odnajdzie tego co szuka\u0142, mo\u017ce okaza\u0107 si\u0119 to dla niego frustruj\u0105ce. Podobnie dzia\u0142a Google.<\/p>\n\n\n\n

      Punkt\u00f3w, kt\u00f3re powinno si\u0119 przegl\u0105da\u0107 w WooCommerce jest oczywi\u015bcie du\u017co wi\u0119cej. Prosimy potraktujcie wi\u0119c ten tekst, jako punkt wyj\u015bcia dla os\u00f3b, kt\u00f3re rozpoczynaj\u0105 swoj\u0105 przygod\u0119 z ecommerce. Prowadzenie sklepu online to po prostu nieustanna praca nad udoskonalaniem i rozwijaniem swojej strony internetowej, ale zawsze finalnie nagrod\u0105 jest wi\u0119ksza wyszukiwalno\u015b\u0107 w sieci i lepsza sprzeda\u017c. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Nie ma sensu mie\u0107 dobrze zaprojektowanej strony internetowej z najlepszymi produktami w niesamowitych cenach, je\u015bli ludzie nie mog\u0105 nas odnale\u017a\u0107 w wyszukiwarce. Oto 5 punkt\u00f3w, kt\u00f3re warto sprawdzi\u0107 przy uruchomieniu sklepu na WooCommerce. 1. S\u0142owa kluczowe – u\u017cywaj rozwa\u017cnie S\u0142owa kluczowe to frazy, kt\u00f3rych ludzie szukaj\u0105 w Internecie. S\u0105 to has\u0142a, na kt\u00f3rych musimy si\u0119 […]<\/p>\n","protected":false},"author":4,"featured_media":3484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[21],"class_list":["post-3483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-woocommerce"],"yoast_head":"\n5 wa\u017cnych punkt\u00f3w dla opis\u00f3w tre\u015bci w WooCommerce - Blog jdm.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jdm.pl\/blog\/5-waznych-punktow-dla-opisow-tresci-w-woocommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 wa\u017cnych punkt\u00f3w dla opis\u00f3w tre\u015bci w WooCommerce - Blog jdm.pl\" \/>\n<meta property=\"og:description\" content=\"Nie ma sensu mie\u0107 dobrze zaprojektowanej strony internetowej z najlepszymi produktami w niesamowitych cenach, je\u015bli ludzie nie mog\u0105 nas odnale\u017a\u0107 w wyszukiwarce. 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