{"id":3012,"date":"2023-03-08T01:26:05","date_gmt":"2023-03-08T00:26:05","guid":{"rendered":"https:\/\/jdm.pl\/blog\/?p=3012"},"modified":"2023-03-10T01:26:19","modified_gmt":"2023-03-10T00:26:19","slug":"dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym","status":"publish","type":"post","link":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/","title":{"rendered":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym"},"content":{"rendered":"\n

Pisanie tre\u015bci do sklepu internetowego dla wielu w\u0142a\u015bcicieli biznes\u00f3w mo\u017ce by\u0107 mocno problematyczne. Dlatego ni\u017cej zebrali\u015bmy informacje, dlaczego warto zadba\u0107 o content i w jakim zakresie, aby nasz biznes on-line by\u0142 dochodowy.<\/p>\n\n\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\tZ tego artyku\u0142u poznasz\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
  1. Tre\u015bci na \u015bcie\u017cce zakupowej<\/a>
  2. Moc referencji<\/a>
  3. Jako\u015b\u0107 i oryginalno\u015b\u0107 tre\u015bci<\/a>
  4. Regulaminy i polityki prywatno\u015bci<\/a>
  5. Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

    Tre\u015bci na \u015bcie\u017cce zakupowej<\/h2>\n\n\n\n

    \u015acie\u017cka zakupowa online r\u00f3\u017cni si\u0119 od zakup\u00f3w, kt\u00f3re klienci dokonuj\u0105 w sklepach stacjonarmych. Konsumenci maj\u0105 dost\u0119p do niezr\u00f3wnanej ilo\u015bci informacji, aby wyszuka\u0107 czasami nawet bardzo szczeg\u00f3\u0142owe o zakupie i por\u00f3wna\u0107 dost\u0119pne opcje. Mog\u0105 zajrze\u0107 na bloga albo przeczyta\u0107 recenzje, zanim podejm\u0105 decyzj\u0119 o zakupie.<\/p>\n\n\n\n

    Nie zapominajmy, \u017ce tak\u017ce na etapie koszyka mo\u017cemy zaproponowa\u0107 im dodatkow\u0105 ofert\u0119. Dlatego zadbajmy o w\u0142a\u015bciwy cross-selling<\/a> i up-selling<\/a>.<\/p>\n\n\n\n

    Musimy zadba\u0107 o ca\u0142\u0105 \u015bcie\u017ck\u0119, oferuj\u0105c tre\u015bci, kt\u00f3re s\u0105 wci\u0105gaj\u0105ce i spe\u0142niaj\u0105 oczekiwania odbiorc\u00f3w. Je\u015bli nie potrafimy pisa\u0107 sami, zadbajmy o ekspert\u00f3w, kt\u00f3rzy wiedz\u0105, jak tworzy\u0107 tre\u015bci, kt\u00f3re anga\u017cuj\u0105 i konwertuj\u0105. Nie musimy si\u0119 zna\u0107 na wszystkim. <\/p>\n\n\n\n

    Moc referencji<\/h2>\n\n\n\n

    Ludzie patrz\u0105 na referencje. Pozw\u00f3lnym klientom dodawa\u0107 zweryfikowane opinie lub sami je zamieszczajmy w oparciu np. o uzyskane je w komunikacji mailowej lub ankietach. Pami\u0119tajmy, \u017ce tworzenie w\u0142asnych opinii i usuwanie niepochlebnych jest \u0142amaniem przepis\u00f3w.<\/p>\n\n\n\n

    Jako\u015b\u0107 i oryginalno\u015b\u0107 tre\u015bci<\/h2>\n\n\n\n

    Google nie znosi zdublowanego contentu. Innymi s\u0142owy – nale\u017cy pisa\u0107 swoje teksty, a nie kopiowa\u0107 cudze. Pomijaj\u0105c legalno\u015bci takich dzia\u0142a\u0144, nara\u017camy si\u0119 na zbanowanie w wyszukiwarce. Klient te\u017c popatrzy nieufnie, kiedy kolejny raz przeczyta identyczne informacje na kilku stronach. Nie musz\u0105 to by\u0107 d\u0142ugie, naszpikowane dziwnymi zwrotami opisy produkt\u00f3w czy us\u0142ug, wa\u017cne jednak, aby by\u0142y stworzone wy\u0142\u0105cznie na potrzeby naszej strony. <\/p>\n\n\n\n

    Regulaminy i polityki prywatno\u015bci<\/h2>\n\n\n\n

    Zadbajmy o aspekty prawne<\/a>. Nasze regulaminy oraz polityki prywatno\u015bci powinny by\u0107 przygotowane pod okiem ekspert\u00f3w, aby wyeliminowa\u0107 b\u0142\u0119dy, kt\u00f3re moga nas kosztowa\u0107. Bardziej op\u0142aca si\u0119 zainwestowa\u0107 w poprawne zapisy ni\u017c \u017ca\u0142owa\u0107 po fakcie. Sprawd\u017amy, czy Klient ma wygodny dost\u0119p do wszystkich wymaganych informacji, czy s\u0105 one poprawnie zredagowane i nie zawieraj\u0105 b\u0142\u0119d\u00f3w. <\/p>\n\n\n\n

    Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym<\/h2>\n\n\n\n

    Rynek sprzeda\u017cy internetowej stale si\u0119 rozwija, co przek\u0142ada si\u0119 na coraz wi\u0119ksze mo\u017cliwo\u015bci dotarcia do klient\u00f3w. Jest to jednak r\u00f3wnie\u017c przestrze\u0144 konkurencyjna. Marki mog\u0105 si\u0119 wyr\u00f3\u017cni\u0107, wykorzystuj\u0105c platform\u0119 zakup\u00f3w online, aby zapewni\u0107 wyj\u0105tkowe wra\u017cenia i p\u00f3j\u015b\u0107 dalej, inwestuj\u0105c w odpowiednie marketingowo tre\u015bci, aby nawi\u0105za\u0107 kontakt z odbiorcami. To wszystko razem przyczynia si\u0119 do rozwoju biznesu, a oto przecie\u017c chodzi w e-commerce. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Pisanie tre\u015bci do sklepu internetowego dla wielu w\u0142a\u015bcicieli biznes\u00f3w mo\u017ce by\u0107 mocno problematyczne. Dlatego ni\u017cej zebrali\u015bmy informacje, dlaczego warto zadba\u0107 o content i w jakim zakresie, aby nasz biznes on-line by\u0142 dochodowy. Tre\u015bci na \u015bcie\u017cce zakupowej \u015acie\u017cka zakupowa online r\u00f3\u017cni si\u0119 od zakup\u00f3w, kt\u00f3re klienci dokonuj\u0105 w sklepach stacjonarmych. Konsumenci maj\u0105 dost\u0119p do niezr\u00f3wnanej ilo\u015bci […]<\/p>\n","protected":false},"author":4,"featured_media":3014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[21],"class_list":["post-3012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sklep","tag-woocommerce"],"yoast_head":"\nDlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym - Blog jdm.pl<\/title>\n<meta name=\"description\" content=\"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym, na co zwracac uwag\u0119 przy wyborze materia\u0142\u00f3w do sklepu online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym - Blog jdm.pl\" \/>\n<meta property=\"og:description\" content=\"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym, na co zwracac uwag\u0119 przy wyborze materia\u0142\u00f3w do sklepu online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog jdm.pl\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-08T00:26:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T00:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Starek-Wr\u00f3bel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Starek-Wr\u00f3bel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/\"},\"author\":{\"name\":\"Anna Starek-Wr\u00f3bel\",\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/#\\\/schema\\\/person\\\/26e7a9c6f5b416eabcfed62ee02685c0\"},\"headline\":\"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym\",\"datePublished\":\"2023-03-08T00:26:05+00:00\",\"dateModified\":\"2023-03-10T00:26:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/\"},\"wordCount\":454,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/jdm.pl-wpis-na-bloga-2.png\",\"keywords\":[\"WooCommerce\"],\"articleSection\":[\"Sklep\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/\",\"url\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/\",\"name\":\"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym - Blog jdm.pl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/jdm.pl-wpis-na-bloga-2.png\",\"datePublished\":\"2023-03-08T00:26:05+00:00\",\"dateModified\":\"2023-03-10T00:26:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/#\\\/schema\\\/person\\\/26e7a9c6f5b416eabcfed62ee02685c0\"},\"description\":\"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym, na co zwracac uwag\u0119 przy wyborze materia\u0142\u00f3w do sklepu online\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/jdm.pl-wpis-na-bloga-2.png\",\"contentUrl\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/jdm.pl-wpis-na-bloga-2.png\",\"width\":1200,\"height\":630,\"caption\":\"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/\",\"name\":\"Blog jdm.pl\",\"description\":\"WordPress tutoriale i porady\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/#\\\/schema\\\/person\\\/26e7a9c6f5b416eabcfed62ee02685c0\",\"name\":\"Anna Starek-Wr\u00f3bel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c514af5a4b2affc5fccce6e1cf2e2d03eb6489cfbf462552eee35a68ed106974?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c514af5a4b2affc5fccce6e1cf2e2d03eb6489cfbf462552eee35a68ed106974?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c514af5a4b2affc5fccce6e1cf2e2d03eb6489cfbf462552eee35a68ed106974?s=96&d=mm&r=g\",\"caption\":\"Anna Starek-Wr\u00f3bel\"},\"sameAs\":[\"https:\\\/\\\/cmo.im\"],\"url\":\"https:\\\/\\\/jdm.pl\\\/blog\\\/author\\\/anna-starek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym - Blog jdm.pl","description":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym, na co zwracac uwag\u0119 przy wyborze materia\u0142\u00f3w do sklepu online","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/","og_locale":"pl_PL","og_type":"article","og_title":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym - Blog jdm.pl","og_description":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym, na co zwracac uwag\u0119 przy wyborze materia\u0142\u00f3w do sklepu online","og_url":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/","og_site_name":"Blog jdm.pl","article_published_time":"2023-03-08T00:26:05+00:00","article_modified_time":"2023-03-10T00:26:19+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png","type":"image\/png"}],"author":"Anna Starek-Wr\u00f3bel","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Anna Starek-Wr\u00f3bel","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/#article","isPartOf":{"@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/"},"author":{"name":"Anna Starek-Wr\u00f3bel","@id":"https:\/\/jdm.pl\/blog\/#\/schema\/person\/26e7a9c6f5b416eabcfed62ee02685c0"},"headline":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym","datePublished":"2023-03-08T00:26:05+00:00","dateModified":"2023-03-10T00:26:19+00:00","mainEntityOfPage":{"@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/"},"wordCount":454,"commentCount":0,"image":{"@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/#primaryimage"},"thumbnailUrl":"https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png","keywords":["WooCommerce"],"articleSection":["Sklep"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/","url":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/","name":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym - Blog jdm.pl","isPartOf":{"@id":"https:\/\/jdm.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/#primaryimage"},"image":{"@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/#primaryimage"},"thumbnailUrl":"https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png","datePublished":"2023-03-08T00:26:05+00:00","dateModified":"2023-03-10T00:26:19+00:00","author":{"@id":"https:\/\/jdm.pl\/blog\/#\/schema\/person\/26e7a9c6f5b416eabcfed62ee02685c0"},"description":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym, na co zwracac uwag\u0119 przy wyborze materia\u0142\u00f3w do sklepu online","breadcrumb":{"@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/#primaryimage","url":"https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png","contentUrl":"https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png","width":1200,"height":630,"caption":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym"},{"@type":"BreadcrumbList","@id":"https:\/\/jdm.pl\/blog\/dlaczego-warto-dbac-o-tresci-w-sklepie-internetowym\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/jdm.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Dlaczego warto dba\u0107 o tre\u015bci w sklepie internetowym"}]},{"@type":"WebSite","@id":"https:\/\/jdm.pl\/blog\/#website","url":"https:\/\/jdm.pl\/blog\/","name":"Blog jdm.pl","description":"WordPress tutoriale i porady","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jdm.pl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/jdm.pl\/blog\/#\/schema\/person\/26e7a9c6f5b416eabcfed62ee02685c0","name":"Anna Starek-Wr\u00f3bel","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/c514af5a4b2affc5fccce6e1cf2e2d03eb6489cfbf462552eee35a68ed106974?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c514af5a4b2affc5fccce6e1cf2e2d03eb6489cfbf462552eee35a68ed106974?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c514af5a4b2affc5fccce6e1cf2e2d03eb6489cfbf462552eee35a68ed106974?s=96&d=mm&r=g","caption":"Anna Starek-Wr\u00f3bel"},"sameAs":["https:\/\/cmo.im"],"url":"https:\/\/jdm.pl\/blog\/author\/anna-starek\/"}]}},"jetpack_featured_media_url":"https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png","uagb_featured_image_src":{"full":["https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png",1200,630,false],"thumbnail":["https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2-150x150.png",150,150,true],"medium":["https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2-300x158.png",300,158,true],"medium_large":["https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2-768x403.png",640,336,true],"large":["https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2-1024x538.png",640,336,true],"hd_qu_size2":["https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png",400,210,false],"1536x1536":["https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png",1200,630,false],"2048x2048":["https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2.png",1200,630,false],"sidebar-thumb":["https:\/\/jdm.pl\/blog\/wp-content\/uploads\/2023\/03\/jdm.pl-wpis-na-bloga-2-250x124.png",250,124,true]},"uagb_author_info":{"display_name":"Anna Starek-Wr\u00f3bel","author_link":"https:\/\/jdm.pl\/blog\/author\/anna-starek\/"},"uagb_comment_info":0,"uagb_excerpt":"Pisanie tre\u015bci do sklepu internetowego dla wielu w\u0142a\u015bcicieli biznes\u00f3w mo\u017ce by\u0107 mocno problematyczne. Dlatego ni\u017cej zebrali\u015bmy informacje, dlaczego warto zadba\u0107 o content i w jakim zakresie, aby nasz biznes on-line by\u0142 dochodowy. Tre\u015bci na \u015bcie\u017cce zakupowej \u015acie\u017cka zakupowa online r\u00f3\u017cni si\u0119 od zakup\u00f3w, kt\u00f3re klienci dokonuj\u0105 w sklepach stacjonarmych. Konsumenci maj\u0105 dost\u0119p do niezr\u00f3wnanej ilo\u015bci…","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/posts\/3012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/comments?post=3012"}],"version-history":[{"count":1,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/posts\/3012\/revisions"}],"predecessor-version":[{"id":3015,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/posts\/3012\/revisions\/3015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/media\/3014"}],"wp:attachment":[{"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/media?parent=3012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/categories?post=3012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jdm.pl\/blog\/wp-json\/wp\/v2\/tags?post=3012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}