{"id":1541,"date":"2022-01-06T12:11:00","date_gmt":"2022-01-06T11:11:00","guid":{"rendered":"https:\/\/jdm.pl\/blog\/?p=1541"},"modified":"2022-01-20T20:15:29","modified_gmt":"2022-01-20T19:15:29","slug":"landing-page-a-klasyczna-strona-internetowa","status":"publish","type":"post","link":"https:\/\/jdm.pl\/blog\/landing-page-a-klasyczna-strona-internetowa\/","title":{"rendered":"Landing page a klasyczna strona internetowa"},"content":{"rendered":"\n<p>Landing page czyli inaczej strona l\u0105dowania, kt\u00f3ra mo\u017ce wchodzi\u0107 w sk\u0142ad klasycznej strony internetowej (jako podstrona), ale nie musi. G\u0142\u00f3wnym dzia\u0142aniem landing page jest sprzeda\u017c &#8211; produktu b\u0105d\u017a us\u0142ugi, a dok\u0142adniej m\u00f3wi\u0105c nak\u0142onienie odbiorc\u00f3w do okre\u015blonych dzia\u0142a\u0144. Landing page mo\u017ce kierowa\u0107 np. do zapis\u00f3w na newsletter, zakupu produktu, wys\u0142anie zapytania ofertowego itp. <\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Czym cechuje si\u0119 landing page?<\/h2>\n\n\n\n<p>Landing page mo\u017cna por\u00f3wna\u0107 do klasycznej podstrony, ale z jasno okre\u015blonym celem. Jej UX musi by\u0107 prosty i intuicyjny, a grafika i tre\u015bci na tyle atrakcyjne, aby zatrzyma\u0107 odbiorc\u0119 jak najd\u0142u\u017cej i sk\u0142oni\u0107 do dzia\u0142ania. Odpowiednie call to action ma tutaj ogromne znaczenie. <\/p>\n\n\n\n<p>Je\u017celi landing page jest elementem wi\u0119kszego serwisu, wa\u017cne, aby usun\u0105\u0107 z niego elementy, kt\u00f3re mog\u0105 rozprasza\u0107 lub kierowa\u0107 u\u017cytkownika na inne podstrony. Dlatego bardzo cz\u0119sto landing page nie posiadaj\u0105 menu, stopki czy widget\u00f3w. W przeciwie\u0144stwie do klasycznej strony internetowej, tutaj nie zale\u017cy nam, aby u\u017cytkownik eksplorowa\u0142 kolejne podstrony, ale skupi\u0142 si\u0119 na tym, co oferujemy. <\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Rodzaje landing page<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Landing page sprzeda\u017cowy<\/strong> &#8211; jeden z najbardziej popularnych, jego celem jest sprzeda\u017c produktu lub us\u0142ugi. Idealne rozwi\u0105zanie do po\u0142\u0105czenia z WooCommerce. Na takim landingu powinni\u015bmy umie\u015bci\u0107 m.in. jasny opis naszej oferty, cen\u0119 czy przycisk dodaj\u0105cy produkty bezpo\u015brednio do koszyka<\/li><li><strong>Lead generation<\/strong> &#8211; s\u0142u\u017cy do pozyskiwania danych klienta np. poprzez zapisanie si\u0119 do newslettera lub innego formularza zapisu. Nale\u017cy pami\u0119ta\u0107, aby zawsze zamieszcza\u0107 na nim informacje dotycz\u0105ce przetwarzania danych.<\/li><li><strong>Click through<\/strong> &#8211; strony zach\u0119caj\u0105ce do klikni\u0119cia i przej\u015bcia na docelow\u0105 stron\u0119 sklepu czy firmy. S\u0105 tylko zajawk\u0105 docelowej strony i eksponuj\u0105 jej zalety.<\/li><li><strong>Coming soon<\/strong> &#8211; strony zapisu na premier\u0119 produktu \/ us\u0142ugi. W spos\u00f3b zbli\u017cony do lead generation najcz\u0119\u015bciej zawieraj\u0105 zach\u0119t\u0119 do zostawienia swoich danych osobowych w zamian za pierwsze\u0144stwo informacji o premierze czy kodzie rabatowym na dopiero co wchodz\u0105cy produkt. <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Landing page czyli inaczej strona l\u0105dowania, kt\u00f3ra mo\u017ce wchodzi\u0107 w sk\u0142ad klasycznej strony internetowej (jako podstrona), ale nie musi. G\u0142\u00f3wnym dzia\u0142aniem landing page jest sprzeda\u017c &#8211; produktu b\u0105d\u017a us\u0142ugi, a dok\u0142adniej m\u00f3wi\u0105c nak\u0142onienie odbiorc\u00f3w do okre\u015blonych dzia\u0142a\u0144. Landing page mo\u017ce kierowa\u0107 np. do zapis\u00f3w na newsletter, zakupu produktu, wys\u0142anie zapytania ofertowego itp. Czym cechuje si\u0119 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[12,13],"class_list":["post-1541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-dla-blogerow","tag-wyglad-strony"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing page a klasyczna strona internetowa - Blog jdm.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jdm.pl\/blog\/landing-page-a-klasyczna-strona-internetowa\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing page a klasyczna strona internetowa - Blog jdm.pl\" \/>\n<meta property=\"og:description\" content=\"Landing page czyli inaczej strona l\u0105dowania, kt\u00f3ra mo\u017ce wchodzi\u0107 w sk\u0142ad klasycznej strony internetowej (jako podstrona), ale nie musi. 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